On The Stage blog

10 Proven Social Media Strategies for Theatres

Social media allows us to connect, share, and generate revenue. Explore a few of the strategies you should enact for your theatre.

fundraising

Understanding and Implementing Effective Pricing Strategies

Explore key elements to consider when pricing your tickets, as well as some effective pricing strategies to enact during the process.

ticketing

Collecting Actionable Insights: Designing Theatre Surveys That Matter

Explore the benefits of theatre surveys, along with who, when, and what to ask, actionable goals to strive for, and insights you can gather.

marketing

Ross Rocks Chicago! Angelica Ross’ Journey to Broadway and Beyond

From humble beginnings to Broadway, Angelica Ross embodies resilience, talent, and inclusivity. Explore her groundbreaking roles and advocacy.

Celebrations & Themes

6 Games to Add Into Your Theatre Camp Curriculum

Explore skills that theatre helps develop, why theatre camps are a game-changer for your company, and a few games to play as camp begins.

school theatre

Celebrating Diversity: Highlighting LGBTQIA+ Plays and Musicals That Made History

Just in time for Pride Month, we're taking a look at LGBTQIA+ performances that bring stories to the stage, in history and in modern culture.

Plays

Discussion Questions to Make the Most of Your Postmortem

While you deserve a break after your final curtain call, there’s still one thing to do: host your postmortem. Check out these best practices

production

Creative Ways to Increase Concession Sales at Your Theatre

It's time to elevate your concession stand. Explore ways to increase your theatre’s concession sales with minimal effort and maximum payoff.

marketing

Engaging Millennials and Gen Z: Adapting Your Theatre Marketing Strategies

Explores the key differences between Millennials and Generation Z, and how to adapt and perfect your marketing strategies to appeal to both.

ticketing