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Understanding and Measuring Audience Engagement

Ahh, ‘engagement.’ It’s a word you’ve likely heard numerous times as it relates to social media, marketing, and growing a strong...


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Tags: school theatre, production, resources,

6 Sources for Original Theatre Content

If you find yourself in the all-too-common situation of stretching your theatre budget to its maximum capacity, it might benefit...


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Tags: school theatre, production, resources,

7 Ways to Promote Your Next Show

So you’ve worked your hardest to create a top-of-the-line production, but aren’t sure how to get the word out. Remember that ...


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Tags: resources, how-to

On The Stage’s Top 10 Productions of 2022 … So Far

Even if you can believe it, 2022 is halfway over, and a lot of great theatre has been produced along the way.  On The Stage has...


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Tags: resources, how-to

Theatre Recommendations for the Fourth of July

Happy Fourth of July, theatre folks! As you bask in the glory of a long weekend, you may want to indulge in a few American-themed...


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Tags: resources, how-to

Guide to Organizing and Storing Props and Costumes Over the Summer

In the summer months, your beloved theatre costumes and props are probably collecting dust in storage, or they may even be strewn...


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Tags: resources, how-to

How to Engage Your Community During the Summer Months

Summertime can often bring about a lull in productivity for us all. It’s hot, you’re feeling a little lazy, and you might want a...


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Tags: resources, how-to

The Benefits of Ticket Scanning

Picture this: It’s opening night for your newest show, and your cast and crew are in a flurry of excitement as they prepare to...


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Tags: resources, how-to

Why Merchandise Should Be Part of Your Marketing Strategy

It’s a fact: people love merch. Whether it’s a shirt, a hat, a poster, or a mug, merchandise is universally loved and, more than...


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Tags: resources, how-to

Celebrating Pride Month through Theatre

June is Pride Month, in which we celebrate the members of the LGBTQIA+ community through gatherings, commemorations, parades,...


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Tags: resources, how-to