On The Stage blog

Stop Renting Your Audience: How to Build a Patron Base You Actually Own

Learn the difference between renting and owning your audience, and how organizations can turn first-time ticket buyers into loyal patrons.

ticketing

8 Ways to Create a Ticketing Website Patrons Love

Learn 8 practical ways to create a website that builds trust, showcases events, and makes it easier for patrons to discover and buy tickets.

ticketing

Subscription Renewals Just Got Easier

TL/DR: Build Subscriptions Faster - Create next year's subscriptions from existing subscriptions, significantly speeding up the time it takes to build and

ticketing

Introducing Split Payments: More Flexibility for Patrons to Pay

For many performing arts programs, some of your most valuable offerings — summer camps, multi-week classes, group sales, premium ticket packages — also car

ticketing

How Multi-Event Checkout Creates a Better Ticket Buying Experience

Think about the last time you bought something online. The faster and easier the process was, the more likely you were to complete your purchase. The same

ticketing

The Key to Subscription Renewal Rates

The Key to Subscription Renewal Rates are decided long before the campaign launches. Learn how attendance and year-round engagement keep subscribers coming back.

ticketing

Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turn loyal patrons into supporters without making fundraising feel transactional. Learn how to build deeper connections that inspire giving.

fundraising

6 Signals That Tell You a Patron Is Ready to Become a Subscriber

Learn how to identify when patrons are ready to subscribe and how On The Stage helps turn loyal attendees into long-term subscribers.

marketing

Why Patrons Drift Away (And How the Best Organizations Bring Them Back)

On The Stage explores common reasons why patrons stop attending the theatre, and the many ways you can get them to re-engage.

marketing