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On The Stage blog
Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.
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Why Patrons Drift Away (And How the Best Organizations Bring Them Back)
On The Stage explores common reasons why patrons stop attending the theatre, and the many ways you can get them to re-engage.
marketing
Why Early Ticket Sales (“Advances”) Reveal More Than You Think
What your early ticket sales are telling you? On The Stage can help turn numbers into actionable insights that support your operational goals.
marketing
Rethinking Fees: The Subtle Changes That Can Increase Conversions
See how performing arts organizations can boost conversions by rethinking ticket pricing and explaining ticketing fees with transparency.
ticketing
Improved Patron Management & Donation Tracking
Organize patron data, track donations more clearly, and support your box office with new patron management, householding, and donation tracking tools in On The Stage.
fundraising
The Hidden Power of Patron Data You’re Probably Ignoring
On The Stage explores how data can help expand your audience relationships, and how to adapt a data-driven approach.
marketing
How to Optimize Your Show Site for 2026
On The Stage offers actionable ways to drive more patrons to your ticketing website, and decrease their drop-off at checkout.
marketing
7 Tips to Create a Welcoming Experience for First-Time Patrons
These box office tips are for practical and scalable ways to make first-time patrons feel comfortable and excited to visit your theatre.
marketing
OTS Plays: Keep Your Audience Engaged, Automatically
Automatically deliver the right message to the right patron at the right time with OTS Plays.
marketing
Beyond the Logo: Branding Tips for Performing Arts Organizations
On The Stage explores how performing arts organizations can strengthen their branding across every audience touchpoint, drive ticket sales, fundraising, and more.
marketing
Let's fill the house.
See how OTS brings ticketing, marketing, fundraising, and patron loyalty together, for your organization specifically.
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