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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

92 Results

Why Patrons Drift Away (And How the Best Organizations Bring Them Back)

Why Patrons Drift Away (And How the Best Organizations Bring Them Back)

On The Stage explores common reasons why patrons stop attending the theatre, and the many ways you can get them to re-engage.

marketing

Why Early Ticket Sales (“Advances”) Reveal More Than You Think

Why Early Ticket Sales (“Advances”) Reveal More Than You Think

What your early ticket sales are telling you? On The Stage can help turn numbers into actionable insights that support your operational goals.

marketing

Rethinking Fees: The Subtle Changes That Can Increase Conversions

Rethinking Fees: The Subtle Changes That Can Increase Conversions

See how performing arts organizations can boost conversions by rethinking ticket pricing and explaining ticketing fees with transparency.

ticketing

Improved Patron Management & Donation Tracking

Improved Patron Management & Donation Tracking

Organize patron data, track donations more clearly, and support your box office with new patron management, householding, and donation tracking tools in On The Stage.

fundraising

The Hidden Power of Patron Data You’re Probably Ignoring

The Hidden Power of Patron Data You’re Probably Ignoring

On The Stage explores how data can help expand your audience relationships, and how to adapt a data-driven approach.

marketing

How to Optimize Your Show Site for 2026

How to Optimize Your Show Site for 2026

On The Stage offers actionable ways to drive more patrons to your ticketing website, and decrease their drop-off at checkout.

marketing

7 Tips to Create a Welcoming Experience for First-Time Patrons

7 Tips to Create a Welcoming Experience for First-Time Patrons

These box office tips are for practical and scalable ways to make first-time patrons feel comfortable and excited to visit your theatre.

marketing

OTS Plays: Keep Your Audience Engaged, Automatically

OTS Plays: Keep Your Audience Engaged, Automatically

Automatically deliver the right message to the right patron at the right time with OTS Plays.

marketing

Beyond the Logo: Branding Tips for Performing Arts Organizations

Beyond the Logo: Branding Tips for Performing Arts Organizations

On The Stage explores how performing arts organizations can strengthen their branding across every audience touchpoint, drive ticket sales, fundraising, and more.

marketing