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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

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11 Strategies to Run a More Sustainable Theatre

11 Strategies to Run a More Sustainable Theatre

Creating a more sustainable theatre should always be top of mind, and On The Stage explores a few strategies to run a cleaner organization.

ticketing

Leveraging Post-Show Surveys to Enhance the Audience Experience

Leveraging Post-Show Surveys to Enhance the Audience Experience

On The Stage explores why post-show surveys amplify a great theatre experience, and just how to leverage them for your next production.

production

Show Swag: Tips for Selling Merchandise for Theatre Productions

Show Swag: Tips for Selling Merchandise for Theatre Productions

Selling merchandise is a key to your theatre’s success! On The Stage offers tips to incorporate branded items into your marketing plans.

production

Community Collaboration: Engaging Local Businesses in Theatre Productions

Community Collaboration: Engaging Local Businesses in Theatre Productions

Dive into why partnering/engaging with local businesses is beneficial to your theatre and a few ways to get started on the journey.

production

8 Casting Strategies Every Director Needs to Know

8 Casting Strategies Every Director Needs to Know

On The Stage offers several casting strategies to ensure that everyone, from your ensemble to your leads, fit the best role for your show.

production

Setting Goals for Your Theatre Productions in the Coming Year

Setting Goals for Your Theatre Productions in the Coming Year

On The Stage explains how to set up a successful year ahead is by setting realistic yet challenging goals for your theatre.

production

The Art of Bundling Tickets to Encourage Year-Round Engagement

The Art of Bundling Tickets to Encourage Year-Round Engagement

On The Stage explores how ticket bundling adds value for patrons, attracts more guests, and helps to pad your bottom line.

ticketing

Last-Minute Ticket Sales: Leveraging Promo Codes for a Packed House

Last-Minute Ticket Sales: Leveraging Promo Codes for a Packed House

On The Stage presents a few savvy strategies as they relate to promo codes, as well as a few ways to market them successfully.

ticketing

Box Office Efficiency: Tips for a Stress-Free Operation

Box Office Efficiency: Tips for a Stress-Free Operation

On The Stage explains why you should be professionalizing your theatre box office operations, and how to do it.

ticketing