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Your Guide to Summer Stock

Ah, sweet summertime. As the warm weather beckons, you may be interested in starting up some outdoor performances or having a go...


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Tags: production, resources, how-to,

Five Funding Strategies for Your Theatre

The sky’s the limit when it comes to your team’s creativity – and you need the funds to match! Fundraising for your productions...


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Tags: production, resources, how-to,

How to Create a Theatre Show Program

Your show is coming together nicely. You’ve got your cast and crew ready to go. Costumes are in progress. Rehearsals are running...


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Tags: school theatre, production, how-to,

Why Theatre Leaders Need Better Data Analysis

Theatre, like a host of other creative endeavors, doesn’t seem like a numbers game at first glance. But having concrete data...


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Tags: marketing

How To Reach New Audience Members

Theatre leaders should constantly strive to gain and retain new audience members. The easiest way to reach that goal? Innovative...


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Tags: marketing

Spring Show Marketing Tips

As we make our way into April, it’s time to start thinking about the best ways to market your upcoming shows. Keep reading for...


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Tags: Insider, marketing

The Importance of a Student Marketing Team

There are numerous advantages to utilizing an in-house marketing team of students for your next theatrical production. Along with...


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Tags: school theatre, marketing

How To Evaluate Your Theatre’s Marketing Mid-Way Through The Year

When was the last time you analyzed the effectiveness of your theatre company’s marketing? If you’re reading this, chances are,...


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Tags: marketing

5 Tips for Better Theatre Marketing

Marketing is essential to your theatre’s success, and it’s a big job that can quickly get overwhelming, especially if you’re a...


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Tags: marketing

Why Theatre Leaders Should Care About Marketing

Theatre leaders: it’s time for some real talk. Marketing is crucial to the success of your company and is not something that...


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Tags: marketing