On The Stage blog

10 Proven Social Media Strategies for Theatres

Social media allows us to connect, share, and generate revenue. Explore a few of the strategies you should enact for your theatre.

fundraising

Collecting Actionable Insights: Designing Theatre Surveys That Matter

Explore the benefits of theatre surveys, along with who, when, and what to ask, actionable goals to strive for, and insights you can gather.

marketing

Creative Ways to Increase Concession Sales at Your Theatre

It's time to elevate your concession stand. Explore ways to increase your theatre’s concession sales with minimal effort and maximum payoff.

marketing

Engaging Millennials and Gen Z: Adapting Your Theatre Marketing Strategies

Explores the key differences between Millennials and Generation Z, and how to adapt and perfect your marketing strategies to appeal to both.

ticketing

Effective Email Marketing Campaigns for Theatre Companies

Without robust email marketing efforts, your show won’t be seen. Explore the benefits of theatre marketing campaigns, and how to enact them.

ticketing

Leveraging Post-Show Surveys to Enhance the Audience Experience

On The Stage explores why post-show surveys amplify a great theatre experience, and just how to leverage them for your next production.

production

Show Swag: Tips for Selling Merchandise for Theatre Productions

Selling merchandise is a key to your theatre’s success! On The Stage offers tips to incorporate branded items into your marketing plans.

production

Group Sales Magic: Attracting and Managing Large Audiences

Creating a strategy to find, retain, and grow audiences is key to a theatre’s success! OTS offers tips on how to appeal to larger audiences.

ticketing

Community Collaboration: Engaging Local Businesses in Theatre Productions

Dive into why partnering/engaging with local businesses is beneficial to your theatre and a few ways to get started on the journey.

production