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On The Stage blog
Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.
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Better Understand Patrons and Registrants with Checkout Questions
Gather key patron insights at checkout with OTS custom questions—streamline operations, enhance engagement, and eliminate follow-ups.
ticketing
Theatre Industry Trends We'll be Watching in 2025
If you’re looking to think outside the box in 2025, we offer a few theatre industry trends to watch and stay on top of.
school theatre
5 Ideas to Showcase Your Cast and Crew on Social Media
Discover how to organically showcase your cast and crew on your social media pages and create excitement for your next performance.
production
7 Last-Minute Marketing Pushes to Use Before Performances
Explore seven last-minute marketing pushes to use before performances – ensuring more tickets sold and more eyes on your (stellar) work!
ticketing
4 Unique Subscription Packages You Should Consider
Reach your ticket selling and patron acquisition goals with four unique subscription packages to offer to your discerning patrons.
ticketing
Improve Marketing Performance, Boost Attendance, and Increase Sales with Audience Segmentation
Level up your patron engagement and marketing efforts with our new easy-to-create audience segments!
marketing
5 Proven Strategies to Reach New Audiences Where They Are
Finding new patrons for your theatre can be a tough task, but these several strategies that can help you reach and retain new audiences.
ticketing
Beginner's Guide to Theatre Marketing
A multi-pronged approach to theatre marketing will reap the most benefits. Our Beginner’s Guide to Theatre Marketing is here to help.
marketing
9 Innovative Marketing Strategies for Dance Studios
Check out these fresh marketing strategies to consider this fall and ensure your dance studio gets the publicity it deserves
marketing
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