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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

92 Results

Better Understand Patrons and Registrants with Checkout Questions

Better Understand Patrons and Registrants with Checkout Questions

Gather key patron insights at checkout with OTS custom questions—streamline operations, enhance engagement, and eliminate follow-ups.

ticketing

Theatre Industry Trends We'll be Watching in 2025

Theatre Industry Trends We'll be Watching in 2025

If you’re looking to think outside the box in 2025, we offer a few theatre industry trends to watch and stay on top of.

school theatre

5 Ideas to Showcase Your Cast and Crew on Social Media

5 Ideas to Showcase Your Cast and Crew on Social Media

Discover how to organically showcase your cast and crew on your social media pages and create excitement for your next performance.

production

7 Last-Minute Marketing Pushes to Use Before Performances

7 Last-Minute Marketing Pushes to Use Before Performances

Explore seven last-minute marketing pushes to use before performances – ensuring more tickets sold and more eyes on your (stellar) work!

ticketing

4 Unique Subscription Packages You Should Consider

4 Unique Subscription Packages You Should Consider

Reach your ticket selling and patron acquisition goals with four unique subscription packages to offer to your discerning patrons.

ticketing

Improve Marketing Performance, Boost Attendance, and Increase Sales with Audience Segmentation

Improve Marketing Performance, Boost Attendance, and Increase Sales with Audience Segmentation

Level up your patron engagement and marketing efforts with our new easy-to-create audience segments!

marketing

5 Proven Strategies to Reach New Audiences Where They Are

5 Proven Strategies to Reach New Audiences Where They Are

Finding new patrons for your theatre can be a tough task, but these several strategies that can help you reach and retain new audiences.

ticketing

Beginner's Guide to Theatre Marketing

Beginner's Guide to Theatre Marketing

A multi-pronged approach to theatre marketing will reap the most benefits. Our Beginner’s Guide to Theatre Marketing is here to help.

marketing

9 Innovative Marketing Strategies for Dance Studios

9 Innovative Marketing Strategies for Dance Studios

Check out these fresh marketing strategies to consider this fall and ensure your dance studio gets the publicity it deserves

marketing