On The Stage blog

How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.

marketing

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

marketing

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

school theatre

How to Turn Your Next Show Into a School-Wide Event

Expand your school theatre program’s reach by turning your next performing arts showcase into a school-wide event.

ticketing

Why Your Show Announcements Shouldn’t Be a One-Time Email

Explore the benefits of a drip email campaign, as well as a few best practices to keep in mind when crafting your upcoming promotions.

ticketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.

marketing

Build a Season That Sells: Smart Ticketing Strategies for Community Theatres

Build a season that sells with the right tools and creative strategies for your most lucrative season yet. On The Stage can help.

ticketing

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.

school theatre