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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

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ticketing

Introducing Split Payments: More Flexibility for Patrons to Pay

A template fixture, not real copy. Summer camps, classes, group sales and premium packages carry the highest price tags - split payments lets patrons reserve with a deposit or pay with more than one method.

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Stop Renting Your Audience: How to Build a Patron Base You Actually Own

Stop Renting Your Audience: How to Build a Patron Base You Actually Own

Learn the difference between renting and owning your audience, and how organizations can turn first-time ticket buyers into loyal patrons.

ticketing
5 Ways to Sweeten Your Subscription Package Beyond Programming

5 Ways to Sweeten Your Subscription Package Beyond Programming

Make your subscription package more valuable, from exclusive perks to seamless ticketing and year-round subscriber engagement.

ticketing
8 Ways to Create a Ticketing Website Patrons Love

8 Ways to Create a Ticketing Website Patrons Love

Learn 8 practical ways to create a website that builds trust, showcases events, and makes it easier for patrons to discover and buy tickets.

ticketing
Subscription Renewals Just Got Easier

Subscription Renewals Just Got Easier

TL/DR: Build Subscriptions Faster - Create next year's subscriptions from existing subscriptions, significantly speeding up the time it takes to build and

ticketing
Affordable Ways to Upgrade Your Space This Summer

Affordable Ways to Upgrade Your Space This Summer

Summer often brings a welcomed pause for theatre programs, community theatres, and other performance venues. With fewer productions on the calendar, there’

Front of House
The Key to Subscription Renewal Rates

The Key to Subscription Renewal Rates

The Key to Subscription Renewal Rates are decided long before the campaign launches. Learn how attendance and year-round engagement keep subscribers coming back.

ticketing
Why Subscription Value Depends on Attendance, Not Just Sales

Why Subscription Value Depends on Attendance, Not Just Sales

Selling a subscription isn't the finish line. Learn why subscriber attendance drives loyalty, renewals, and long-term value for your theatre organization.

ticketing
Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turn loyal patrons into supporters without making fundraising feel transactional. Learn how to build deeper connections that inspire giving.

fundraising
Determining the Best Time to Ask for Support from Patrons

Determining the Best Time to Ask for Support from Patrons

Timing can make or break your fundraising efforts. Learn when patrons are most receptive and how to ask for support effectively.

ticketing