On The Stage blog

How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.

marketing

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

marketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.

marketing

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.

school theatre

How to Leverage Your Membership Program During the Off-Season

Discover creative ways to keep theatre members engaged, grow your base, and prepare for a successful season — even during the off-season.

ticketing

Marketing Tips to Boost Summer Performance Attendance

If you’re looking for ways to boost your summer stock performance attendance, check out this multi-pronged marketing approach!

marketing

Summer Fundraising Ideas for the Performing Arts That Really Work

Looking for summer fundraising ideas for your performing arts group? On The Stage has creative ways to help you set up for success.

fundraising

How to Boost Member Engagement with Exclusive Events

Building an engaged audience takes time, but the right offerings can boost member engagement faster than you think.

ticketing