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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

42 Results

Audience Segments You Might Be Overlooking (And Why They Matter)

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.

marketing

Build a Season That Sells: Smart Ticketing Strategies for Community Theatres

Build a Season That Sells: Smart Ticketing Strategies for Community Theatres

Build a season that sells with the right tools and creative strategies for your most lucrative season yet. On The Stage can help.

ticketing

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.

school theatre

How to Prioritize Security When Shopping for a Ticketing Platform

How to Prioritize Security When Shopping for a Ticketing Platform

On The Stage offers some key security features and important questions to ask when looking for your next ticketing platform.

ticketing

How to Leverage Your Membership Program During the Off-Season

How to Leverage Your Membership Program During the Off-Season

Discover creative ways to keep theatre members engaged, grow your base, and prepare for a successful season — even during the off-season.

ticketing

5 Ways Your Ticketing Platform Should Streamline Patron Experiences

5 Ways Your Ticketing Platform Should Streamline Patron Experiences

The right ticketing platform can make or break audience loyalty. Want a smoother experience? Start with this quick checklist.

ticketing

How to Boost Member Engagement with Exclusive Events

How to Boost Member Engagement with Exclusive Events

Building an engaged audience takes time, but the right offerings can boost member engagement faster than you think.

ticketing

10 Creative Post-Show Marketing Strategies to Keep Audiences Engaged

10 Creative Post-Show Marketing Strategies to Keep Audiences Engaged

On The Stage offers creative post-show marketing strategies to keep your audiences engaged with your theatre long after final bows.

marketing

Pay-What-You-Can Ticketing: Myths & Facts

Pay-What-You-Can Ticketing: Myths & Facts

On The Stage uncovers myths about pay-what-you-can ticketing and the actual – and positive – truths behind these pricing models.

ticketing