On The Stage blog

Tech That Takes the Stage: Digital Tools to Simplify Your Next Production

On The Stage presents the must-have tech features and digital tools that will simplify your theatre's productions and sell more tickets.

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The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

Harness ticket pricing psychology to boost revenue, build trust, and deepen patron satisfaction for your theatre with On The Stage.

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Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

With smart planning and the right tools, you’ll be able to modernize your theatre’s marketing approach without losing your brand identity.

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Why Marketing Matters More Than Ever for Performing Arts Organizations

On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.

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4 Strategies to Attract the Next Generation of Theatre-Goers

By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.

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How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

marketing

Meet the Powerful, Redesigned OTS Box Office Suite

Empower box office teams with advanced features to create productions and events, manage sales and orders, and handle day-of-event operations.

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Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

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