Are You Using On The Stage to Its Full Potential? Unlock More with This Feature Checklist

Here at On The Stage, we are on a quest for continuous innovation. We strive to offer best-in-class software for every facet of your theatre journey – and since you’re a loyal user of our software, we want to make sure you’re getting everything you can out of our offerings!

On The Stage – an all-encompassing platform with many facets to make your productions stronger – provides a vast array of features, with subsets you may not have explored just yet. If you aren’t sure you're maximizing the potential of our numerous offerings, we’ve provided a handy checklist of every feature we can assist with. After all, our main goal is to help you focus on what matters: making great art.

Ticketing Features

One of the most important parts of your theatre? Your box office. Ticketing, after all, is likely your company’s main source of income, which means your operations should be streamlined and offer incredible ease of use for your end-users.

On The Stage offers so much more than a basic, run-of-the-mill ticketing software. Instead, you’re able to empower your front-of-house and box office team members with an all-in-one software solution, all while establishing box office best practices that are crucial for your performing arts organization’s success. While you may know the basics of OTS ticketing offerings, our box office software can truly make your front-of-house experience memorable for all the right reasons with its:

• Flexible ticket types: including tiered pricing options, pay-what-you-can options, and more
• Promo codes: Which can help exponentially with digital marketing efforts, as well as increase general buzz for your next show
• Subscriptions/flex passes: Giving patrons more flexibility in their spending and viewing habits, and allowing your theatre more opportunities for income
• Printed and/or digital tickets: Allowing both tech-savvy and traditional patrons to thrive within your theatre’s ecosystem
• A robust ticketing widget: Which can be embedded directly on your site, and typically increases conversion rates 35% while providing a best-in-class user experience
• Accurate seating charts: Helping patrons understand exactly what your theatre looks like, all while helping you gather relevant data about your patrons’ preferred seating options
• Ticket scanning: Meaning patrons can get to their seats (or to the concession stand) faster than ever
• Multiple options to pay: Allowing for cash, check, credit card, Google Pay, Apple Pay, and more for extra convenience

Marketing Features

While your box office is a crucial component to your theatre’s success, no one will care about those amazing features if you aren’t drumming up engagement and interest via marketing efforts. Luckily, you can increase your ticket sales exponentially with OTS’ marketing and promotional tools – while also generating awareness and increasing conversions. Win-win-win.

In fact, On The Stage (OTS) offers best-in-class marketing and promotional tools across social, digital, email, print, and traditional channels that are built on unparalleled industry expertise – meaning you’ve got the best possible marketing team at your disposal. OTS’ Marketing and Promotional Suite offers the following:

Ticket Buyer Outreach

If you’re struggling to engage with your established audience and grow your patron base, OTS has tools to help. We offer a comprehensive suite of outreach and marketing tools, with pre-show, post-show, and ongoing patron communications coupled with insights for optimization. Offerings range from automated marketing emails to social media and Mailchimp integrations, posters and flyers, and a customizable patron database.

Professional Website Creation

A professional website can be the key to your theatre’s success, and OTS presents its users with Broadway-standard templates for websites that list productions, fundraising campaigns, subscription packages, and donations. You can also conduct ticket and merchandise sales! Even better, these sites are user-friendly, offering customized color schemes, options to use your artwork, or an extensive, ever-growing library of show art templates.

Patron Relationship Management

Looking to create targeted, effective campaigns that resonate with your audience? OTS’ Patron Relationship Management tools can help. Armed with critical patron data, you can easily drive engagement, loyalty, and revenue for years to come. With these tools, you can utilize custom fields for patron profiles – and when used in conjunction with our post-purchase and post-show surveys, you can identify the types of shows your patrons resonate with, what kinds of promotions appeal to them, and so much more.

Detailed Insights & Reporting

Keeping track of all your marketing efforts and ticket sales manually can be a ton of work. Luckily, OTS offers on-demand dashboards and reports. These can help you analyze ticket and merchandise sales, donations and fundraising, revenue on both sales and production dates, as well as sales reporting by source.

Key Integrations

Enhance targeted marketing efforts and amplify the capabilities of the On The Stage platform by integrating your social media profiles, web analytics tools, and email marketing utilities. Through enhanced analytics, seamless automation, and cross-platform data-sharing, you’ll gain a deeper understanding of your audience to craft compelling marketing initiatives that effectively increase conversion rates, allow you to provide tailored experiences for your patrons, and boost sales.

Showgram

If you think that’s all – think again! OTS also offers a proprietary program generator, Showgram, where you can easily create printed or digital programs accessible to patrons of all ages. This can be a one-click, easy-peasy solution or a fully customizable experience, and every program comes with a QR code to share with your audience!

Fundraising Features

While your box office may be your main source of income, it’s also imperative to host timely, organized, and compelling fundraisers throughout the year – both to have a continual stream of income, and to keep your theatre top-of-mind all year long. You can take control of your organization’s financial destiny with OTS’s comprehensive fundraising platform, where you can launch campaigns, track one-time and ongoing donations, manage and grow donors, access reports, and more. A few of the features in our Fundraising Suite include:

Targeted Campaign Tools

OTS offers an extensive library of ready-to-use campaign templates, as well as the option to build a fully customizable campaign. In short, you’ll be able to build momentum for your fundraiser from day one, no matter what your goals are.

Year-Round Fundraising Tools

All-in-one, straightforward, and simple to organize, OTS offers ways to engage patrons in fundraising efforts all year long. Features include customizable organization donation webpages, plus the ability to set up recurring contributions, purchase branded merchandise, and engage with specific campaign efforts.

Donor Management Tools

Collect donor information, track patron activity, and optimize your fundraising strategies with OTS’s donor management tools. With our offerings, you’ll be able to identify high-value patrons with auto-updating lifetime value reports, as well as maintain recurring donations, and develop fundraising ideas and strategies for outreach with automated email communications.

Reporting Tools

Access and monitor overall campaign performance and individual team members’ progress, with built-in reporting through OTS. You can easily understand your fundraiser’s performance with post-campaign reports, as well as share insights, distribute items, and remarket to donors with donor tracking and contact information reports.

Revenue Accelerators

Even with an excellent box office strategy and compelling marketing and fundraising campaigns, you may need a little extra help getting that all-important cash flow into your theatre. That’s where OTS Revenue Accelerators come in. A few of the Revenue Accelerators OTS offers include:

• Upgrades and Offers: You can entice ticket buyers to upgrade their ticketing selections and purchase add-ons through OTS software, increasing your average order value and accelerating your revenue for theatre productions.
• Filtered Booking Flows: Unlike a standard booking flow that presents the same options to all users, a filtered booking flow tailors the user experience based on predetermined filters or criteria.
• Add-Ons: Patrons can tailor their visit with merchandise from the show, personalized snacks and drinks, VIP experiences, advanced seating times, parking, and anything else you can think of. Add-ons are a proven revenue optimization strategy that also provides more personalized experiences.
• Merchandise: With On The Stage, you can design theatre merchandise with your custom artwork or use our expansive library of ready-to-use options.
• Digital Performance: Reach a wider audience and increase engagement with Livestream, Video on Demand (VOD), or Zoom productions.

Exclusive Bonus: The OTS Resource Library

Not to sound like a cheesy radio announcer … but that’s not all! On The Stage also offers a comprehensive Resource Library outside our traditional offerings to help ensure your growth is limitless. These include blogs, guides, eBooks, infographics, and webinars! From planning productions and ticket sales to fostering community and nurturing performers, there’s always more to learn. Our Resource Library offers compelling tools to help with your:

• Box Office
• Classes and Camps
• Dance Studio Operations
• Directing
• Educational Objectives
• Fundraising
• Marketing
• Planning
• Producing
• Ticketing
• Professional Non-Equity Theatre
• And more!

Level Up with On The Stage

We don’t need to sell you on the quality offerings at On The Stage – you’re already involved! But we do want to make sure you’re getting everything possible out of our resources. If you’re ready to dive in a little deeper to see everything OTS can do for you, contact your account manager today!