On The Stage blog

Introducing the OTS Email Marketing Suite

Compose, schedule, and send beautiful emails to any audience segment to engage patrons, boost marketing effectiveness, and unify workflows.

How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

Meet the Powerful, Redesigned OTS Box Office Suite

Empower box office teams with advanced features to create productions and events, manage sales and orders, and handle day-of-event operations.

How to Turn Orientation Season into Your Theatre’s Marketing Launchpad

Make orientation season your theatre’s marketing launchpad with strategies to recruit, engage, and grow your program.

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

How to Turn Your Next Show Into a School-Wide Event

Expand your school theatre program’s reach by turning your next performing arts showcase into a school-wide event.

Why Your Show Announcements Shouldn’t Be a One-Time Email

Explore the benefits of a drip email campaign, as well as a few best practices to keep in mind when crafting your upcoming promotions.

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.