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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

247 Results

Spooky Season, Sold-Out Shows: Halloween Marketing Ideas for the Performing Arts

Spooky Season, Sold-Out Shows: Halloween Marketing Ideas for the Performing Arts

On The Stage offers spooky Halloween marketing strategies to grow your audience, and make the most of our marketing tools.

Blog

Tech That Takes the Stage: Digital Tools to Simplify Your Next Production

Tech That Takes the Stage: Digital Tools to Simplify Your Next Production

On The Stage presents the must-have tech features and digital tools that will simplify your theatre's productions and sell more tickets.

fundraising

The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

Harness ticket pricing psychology to boost revenue, build trust, and deepen patron satisfaction for your theatre with On The Stage.

ticketing

Boosting Student Engagement: Creative Ways to Involve Young Performers Beyond the Stage

Boosting Student Engagement: Creative Ways to Involve Young Performers Beyond the Stage

Looking for a few ways to boost student engagement and get young creatives involved in your production? On The Stage can help.

school theatre

Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

With smart planning and the right tools, you’ll be able to modernize your theatre’s marketing approach without losing your brand identity.

marketing

Why Marketing Matters More Than Ever for Performing Arts Organizations

Why Marketing Matters More Than Ever for Performing Arts Organizations

On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.

marketing

4 Strategies to Attract the Next Generation of Theatre-Goers

4 Strategies to Attract the Next Generation of Theatre-Goers

By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.

ticketing

Building Ensemble Culture: Strengthening Collaboration On Campus

Building Ensemble Culture: Strengthening Collaboration On Campus

Discover how to build ensemble culture on campus by uniting students, faculty, and staff in theatre productions with On The Stage’s tools.

school theatre

Why Every Event Needs a Ticket — Even the Free Ones

Why Every Event Needs a Ticket — Even the Free Ones

Ticketing boosts patron engagement, streamlines your box office, and more. Here’s why every event needs tickets, even for free admission.

ticketing

5 Key Email Metrics Every Organization Should Track (And What They Mean)

5 Key Email Metrics Every Organization Should Track (And What They Mean)

On The Stage has five email marketing metrics every theatre organization should keep an eye on, and what they actually mean for your success.

marketing

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