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On The Stage blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

247 Results

Why Subscription Value Depends on Attendance, Not Just Sales

Why Subscription Value Depends on Attendance, Not Just Sales

Selling a subscription isn't the finish line. Learn why subscriber attendance drives loyalty, renewals, and long-term value for your theatre organization.

ticketing

Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turn loyal patrons into supporters without making fundraising feel transactional. Learn how to build deeper connections that inspire giving.

fundraising

Determining the Best Time to Ask for Support from Patrons

Determining the Best Time to Ask for Support from Patrons

Timing can make or break your fundraising efforts. Learn when patrons are most receptive and how to ask for support effectively.

ticketing

The Economics of Re-Engagement: Why Winning Back Past Patrons Is Easier Than Finding New Ones

The Economics of Re-Engagement: Why Winning Back Past Patrons Is Easier Than Finding New Ones

On The Stage shares how to reactivate lapsed attendees and several strategies to increase ticket sales, loyalty, and long-term success.

Blog

6 Signals That Tell You a Patron Is Ready to Become a Subscriber

6 Signals That Tell You a Patron Is Ready to Become a Subscriber

Learn how to identify when patrons are ready to subscribe and how On The Stage helps turn loyal attendees into long-term subscribers.

marketing

Why Patrons Drift Away (And How the Best Organizations Bring Them Back)

Why Patrons Drift Away (And How the Best Organizations Bring Them Back)

On The Stage explores common reasons why patrons stop attending the theatre, and the many ways you can get them to re-engage.

marketing

Why Early Ticket Sales (“Advances”) Reveal More Than You Think

Why Early Ticket Sales (“Advances”) Reveal More Than You Think

What your early ticket sales are telling you? On The Stage can help turn numbers into actionable insights that support your operational goals.

marketing

How Theatre Builds Confidence for Young Girls

How Theatre Builds Confidence for Young Girls

As we close out Theatre In Our Schools Month and Women’s History Month, OTS explores a few ways theatre builds confidence in young girls.

school theatre

The Skills Students Learn in Theatre That Don’t Show Up on a Report Card

The Skills Students Learn in Theatre That Don’t Show Up on a Report Card

Before Theatre in Our Schools Month ends, On The Stage explores intangible skills theatre helps students with, on and off the stage.

Blog

The 48-Hour Window: Why the Days After a First Visit Determine Whether Patrons Return

The 48-Hour Window: Why the Days After a First Visit Determine Whether Patrons Return

On The Stage explores how you can intentionally guide patrons from their first experience with your theatre into a second.

Box Office

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