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On The Stage blog
Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.
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Pay-What-You-Can Ticketing: Myths & Facts
On The Stage uncovers myths about pay-what-you-can ticketing and the actual – and positive – truths behind these pricing models.
ticketing
Exploring Pay-What-You-Can (PWYC) Ticketing for Theatres
Explore exactly what a pay-what-you-can (PWYC) ticket model looks like and some best practices for implementing it.
ticketing
Beginner's Guide to Theatre Marketing
A multi-pronged approach to theatre marketing will reap the most benefits. Our Beginner’s Guide to Theatre Marketing is here to help.
marketing
Understanding and Implementing Effective Pricing Strategies
Explore key elements to consider when pricing your tickets, as well as some effective pricing strategies to enact during the process.
ticketing
Collecting Actionable Insights: Designing Theatre Surveys That Matter
Explore the benefits of theatre surveys, along with who, when, and what to ask, actionable goals to strive for, and insights you can gather.
marketing
Creative Ways to Increase Concession Sales at Your Theatre
It's time to elevate your concession stand. Explore ways to increase your theatre’s concession sales with minimal effort and maximum payoff.
marketing
Leveraging Post-Show Surveys to Enhance the Audience Experience
On The Stage explores why post-show surveys amplify a great theatre experience, and just how to leverage them for your next production.
production
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