On The Stage blog

Celebrating Diversity: Highlighting LGBTQIA+ Plays and Musicals That Made History

Just in time for Pride Month, we're taking a look at LGBTQIA+ performances that bring stories to the stage, in history and in modern culture.

Discussion Questions to Make the Most of Your Postmortem

While you deserve a break after your final curtain call, there’s still one thing to do: host your postmortem. Check out these best practices

Creative Ways to Increase Concession Sales at Your Theatre

It's time to elevate your concession stand. Explore ways to increase your theatre’s concession sales with minimal effort and maximum payoff.

Engaging Millennials and Gen Z: Adapting Your Theatre Marketing Strategies

Explores the key differences between Millennials and Generation Z, and how to adapt and perfect your marketing strategies to appeal to both.

Effective Email Marketing Campaigns for Theatre Companies

Without robust email marketing efforts, your show won’t be seen. Explore the benefits of theatre marketing campaigns, and how to enact them.

8 Ways to Accelerate Your Revenue Beyond Ticket Sales

Finding new avenues for revenue is crucial for your theatre. Explore a few revenue accelerators to try and check out these pro tips.

11 Strategies to Run a More Sustainable Theatre

Creating a more sustainable theatre should always be top of mind, and On The Stage explores a few strategies to run a cleaner organization.

Leveraging Post-Show Surveys to Enhance the Audience Experience

On The Stage explores why post-show surveys amplify a great theatre experience, and just how to leverage them for your next production.

Generating Repeat Patrons and Creating Loyal Customers

On The Stage explores the importance of generating repeat patrons for your theatre, and offers five steps to help you reach your goals.

How to Plan a Successful Theatre Fundraising Gala

OTS offers a few tips and tricks to help you host your theatre fundraising gala, maximizing ticket sales and increasing engagement.